Gucci engaged Huge for a full redesign of its digital presence that would seize the mobile sales opportunity immediately. Huge brought the luxury, service and ease of the in-store shopping experience to smartphones and tablets. The design maintains a premium feel while also streamlining the purchase path. Huge decided to focus the design primarily on the products, which meant putting the spotlight on large, high-resolution images and letting the full description and price fall below the fold.
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