Macy's mobile app allows customers to shop Macy's offerings online, including a host of shopping and style-oriented features, as well as augmented reality features from beauty to home furnishings which allow customers to preview products virtually through their mobile device. In 2019, the Macy's mobile app was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.
Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.
Elte Btk Hok is a unique identity and webdesign for Eotvos Lorand University, Faculty of Liberal Arts, Students Union representing the Students Unions values. By redesigning the old vintage looking logo, a new basis was provided for the renewing identity and online appearance. The design team overwrote the structure of the eleven page website, researched and analyzed the webdesign trends, in addition to this several usability tests were conducted to ensure that the final website was easy to use and aesthetically pleasing.
Alstra is a loud and proud energy app. Users’ energy consumption, savings and expected production are presented in short, bold statements, rather than endless graphs. Following the dark mode trend, Alstra uses bright, energy rich colors on a black background, in a conversational design. Statements “pop” from the screen, giving users the confidence to share their contribution to sustainable energy production with friends, family and neighbors.
Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time. As a visual IP, Project Yellow has a compelling visual image and energetic color scheme to form a unified key vision, which makes people unforgettable. Suitable for large-scale online and offline promotion, and the output of visual derivatives, it is a unique design project.
The design used a minimalist style, so as not to overload the user experience with unnecessary information. It is also very difficult to use a minimalist style in the travel industry since in parallel with a simple and clear design, the user must get complete information about his travel and this is not easy to combine.