Grades Don’t Matter is an alternative education platform that aims to gear India from being an ‘academic centric’ to a ‘skill-centric’ society; It basically, bridges the gap between ‘degrees’ and ‘skills’. App offers guidance for 30 odd career options and has more than 350 video lessons. The app is unique as it does not claim to be a master-class but a guiding force that helps youth make right career decisions. Unlike any other app, it comes in short 3 to 4 minutes of video session accounting for the short attention span of the youth today.
The designer sought inspiration from the simple elements and the purest form of design. His main concern was always the quick and objective reading of the information and always focused on the sensory. The elements he have chosen always work according to purpose, without being banal. The choice of colors and shapes strengthens the sense of concept, bringing the air of lightness and softness needed.
The concept represents the state of a person who is filled with vitality, innovation, joy, freshness, boldness and positivism. This atmosphere inspires for action, mind process "out of box", search for new ideas and solutions meanwhile giving confidence to the individual and its abilities. Just open the door and embrace the flowing avalanche of orange fruits that symbolize the ideas and most positive events in life and continue going to the next room which is filled with soft pleasant luminosity. Allow to fulfill yourself with energy of "Orange Mood".
This design has a sophisticated look attained through detailed research in trends and user. From this, it is reviewed to provide a pleasant experience for the users. It has a neatly organized layout, and a visual hierarchy enabling clear and convenient recognition of information displayed. Regardless of highly saturated main colors, the elements were designed harmoniously, presenting comfort and friendliness. The interesting construct of moving up to down and the clear layout both promote positive and interest from the users.
By using a card based layout, they grasped trendiness, unique brand identity with its visual identity and the trust of a financial institution all together. Good use of bold fonts allows for easy recognition of information and readability. Despite the amount of information, the design is harmonious with clear intents through colors with clear contrast, flat design, a clean and organized layout, and clear direction. The design will allow the users to have a uniform brand experience as well as freshness, comfort, and trust.
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