The main goal of this website was to create a SMART design to simplify and communicate the brand in a different level. It was created a new brand identity based on icons and Smart conections/ words/ phrases. Everything is very minimalist but carefully choosen. The website has develloped from its original version in some aspects due to a later UX research and feedback received from the user and also some technical devellopment choices who changed to improve the velocity and usability of the website. It is a balance between tech and design world giving the best of both worlds.
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