TOMI is like a public hyperbolic smartphone in urban spaces. The easy interaction invites to action to find the contents and services related with user's geolocation and diverse local trending information. The interaction requested to users is facilitated by a clean design that triggers emotional responses. This is emphasised by a dual approach aiming either users that interacts, as well as the ones that read and consume ads, targeting the call-to-action suggestions in the interface, eg., images, pictorial stylisation, headline text, etc.
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